BCEN Essay Example | Topics and Well Written Essays - 1000 words

BCEN - Essay Example orever Young is guided by a mission to become the world’s leading distributor of organic foods, create a healthy family for the future through quality products, enhanced supply chains and well-trained staff. We are committed to a better tommorow and will, therefore, use the available technology to ensure customer experience is enhanced. Our greatest strength is the goodwill and continuous encouragement that we have received from our clients. In the last twelve months, our customer base grew with a margin of 15% on referrals alone. The referrals signified the great deal of trust placed on our products by our clients. The customer loyalty we enjoy makes it possible for us to make profits above break-even. In numbers, we cater for about 30 million households with a potential of growing the number to 100 million in the next five years. As we venture into the world market, we are encouraged by the fact that the organic food market is growing each year and has a net value of US$45million which hasn’t been fully achieved. Over the years, Forever Young has acquired state of the art equipment that give our products a competitive edge in quality and cost efficiency. Being able to achieve high quality at low prices is a strength that any firm would like to achieve, and we have done it with the corporation from our highly trained staff. In such an expensive market, capital can be a limiting factor. For us though the amount of capital available for investment is high and the continuous interests from investors and our good credit rating give us an advantage when it comes to requesting for funds for new investments. In our 12 years of operation, we have developed a strong staff training regime that allows us to employ and attract the best experts in the market. This strong programme has ensured that staff morale is always high which reflects in our sales and customer service provision. Organic foods have never been cheap since production cost is high. With