Born global 03056 Essay Example | Topics and Well Written Essays - 2000 words

Born global 03056 - Essay Example These organisations mainly target each country and regions as a unique marketplace. On the contrary, born global organisations tend to consider the entire world as a single marketplace from the very beginning of their business process (Chetty and Campbell-Hunt, 2004). Generally, these born global organisations employ the differentiation marketing strategy to create a niche market for their unique products and services (Harveston, Kedia and Davis, 2000). Though the market approach of considering the entire world as a single and borderless marketplace has assisted the born global organisations to secure an international competitive position, it will not be a suitable marketing option for the organisations that are seeking to expand internationally (Moen and Servais, 2002). The further discussion of this essay will evaluate various researcher views and theories to analyse the importance and limitation of single marketplace in the internationalization of organisations. The increasing economic integration across the world, globalization and innovation of advanced communication technologies are triggering the rapid internationalization process of domestic organisations (Chandra, Styles and Wilkinson, 2012). According to researchers, nowadays consumers are getting wide access to the information of different parts of the globe. They are getting wide exposure to the tastes, preferences, lifestyles, sports and fashion of different communities worldwide. Rapid changes and progress in information technology, communication channels, globalization commitment and trade agreements are resulting in remarkable financial and economical interconnection between different markets of a wide range of nations (Chandra, Styles and Wilkinson, 2012). This changes and progresses are gradually creating â€Å"borderless world† for the international business organisation. Different