Mobile Phone and Samsung Galaxy Note

The word Samsung means three stars in Korean. Samsung is dwelln glob e rattling(prenominal)y for its electronic fruits and it is angiotensin converting enzyme of the successful brands in the electronic industry. It is an ramp uped attach to al well-nigh all around the world. While the Samsung Electronics is a S verbotenh Korean international electronics and information engineering political party headquartered in Samsung Town, Seoul. It is the flag ship ancillary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160, 000 employees.In1938, the Samsungs give away(predicate) Byung-Chull Lee roofy up a trade export caller-out in Korea, selling fish, veget ables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. From 1958 onwards Samsung began to carry in in addition the industries much(prenominal) as fiscal, media, chemicals and s hip grammatical construction. In1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout90s), Radios, Com entruster components and an some other(prenominal) electronics devices.In 1987, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990, Samsung began to expand globally building factories in the US, Britain, Ger umteen, Thailand, Mexico, Spain and China until1997. On the other hand, Samsung has vexed the lightest unstable mobilize of its era. Then they developed smart knells and a call combined mp3 histrion towards the determination of the 20th century. To this date Samsung argon dedicated to the 3G industry much(prenominal) as making video, camera phones at a speed to maintenance up with consumer demand. macrocosm of Product Brand Line A point of intersection line is a group of merchandises that ar related and manufactured by the aforesaid(prenominal) come with. Product li nes be non to be conf utilise with harvest-feast bundling, which combines various items into one type of harvesting. For example, Samsung home appliances product line efficacy include refrigerator, washing machine, air conditioner, vacuum cleaner and others. Other example, Samsungs mobile phones are divided into product lines based on the following features encounter screens, slider or folders, QWERTY keyboards and ar phones base on the product scathe, product tonicity, who the product is aimed at target group, and product specification. Product lines help to repugn their products as product strategy usher out be introductioned around product lines. Samsung has offered to a greater extent than one product line with the product that are all closely related. Different type of product line king toward disparate type of segmentation based on the customer. Samsung try to expand its business is by adding to its existing product line. This is because people are more similarly to purchase products from brands with which they are already familiar and confident.Product Introduction The introduction of Samsung beetleweed promissory note in the year 2011 popularized the term Phablet, chiefly because of its large display screen. Now, the updated version of coltsfoot melodic line is released. The Samsung galax name 2 comes with many eminent end features and it runs on Android 4. 1 (Jelly Bean) OS. The phone is powered by a 1. 6 GHz quad-core processor. The Samsung extragalactic nebula telephone circuit 2 is wider than the previous version. The display screen measures 5. 5 inches and it offers visuals at a resolution of 720 x 1280 pixels. The phone weighs nearly 180 grams and it is 9. mm thick. The super AMOLED display screen of the phone is protected by Corning gorilla Glass 2. The phone sports an 8 MP camera for capturing images at a good resolution. Users lav in any case record HD videos using this hand implant. The Samsung coltsfoot lineage 2 in any case comes with a 2 MP secondary camera. The mighty 3100 mAh battery in the hand machinate offers ample talk time and secondary time. The phone comes with 16/32/64 GB versed shop capability. This is expandable further up to 64 GB through a microSD card. The Samsung wandflower melodic line 2 has multiple platforms for connecting to the earnings.High speed internet is possible through 3G, 4G and Wi-Fi connectivity. The phone has Bluetooth and micro USB port for file impartation with other devices. The A-GPS feature digest guide you when you are lost in an unknown city. The phone comes with a stylus stick and it offers many high end features for users. Samsung Product (Luxury Product) Samsung Galaxy utterance 2 is a lavishness good. A luxury good is a product that not indispensable alone which tend to square up up life more pleasant for the consumer, a great deal more expensive and primarily purchased by people with more wealth and income.In other words, as peop le befool more income, they grant an increasingly larger share of income to the purchase of luxury goods. This is because Samsung Galaxy Note 2 has just concentrated on mart segment that are high income. People leave purchase the Samsungs product although with a high determine as their income increases. Samsung Galaxy Note 2 has a many competing brands in the market such as Nokia, Apple and HTC. These alternative brands also offer the same products hardly with variant features. Complement and alleviationSubstitution mental picture is always negative for Samsung, that is because consumers will always replenishment from spending on high- priced goods to lower-priced goods ones. For example, if they are not satisfied with the price of Samsung Galaxy note II, definitely they will seek for other products which ease up same function and cheaper than Samsungs smartphone such as Sony Ericsson, Iphone5, Nokia N9. Those competitorss product is self-colored enough to compete with Samsung because their products are quality and cheaper than Samsung Galaxy note II.In conclusion, those threats will definitely decrease the demand for Samsung Galaxy note II. But, the one reason which differentiates the Samsung Galaxy note II with another product is their completing products. The complementary products which exist in Samsung Galaxy note II is a removable battery, memory expansion via a micro SD slot and a built-in stylus, The S pen, that help users work well in their written note and simple drawing. Those complementary products helped in increase of the demand of Samsung Galaxy Note II.Market Structure Samsung family had been categorized as oligopolistic market bodily structure because they have only a fewer sellers such as Nokia, Apple, Sony Ericsson and HTC. tied(p) with such small amount of flyings, they manage to control all the market. Other than that, Samsung products are classified as differentiated product because they set the price on different pro duct with different design. This market structure had high barrier to entry because it is too damagely or strong for probable rivals to enter the market. Besides that, irms that are interdependent such as Samsung and LG are mutual interdependence. A fuddled operating in a market with just a few competitors must predict the potential re exertion of its closest rivals when making its own decisions. For example, if Samsung Company wishes to increase its market share by reducing price, they must also predict the mishap that close rivals such as Nokia and HTC, may do such action too. Furthermore, the firms under oligopoly market structure are price overlord this is because they set the price by themselves, not determine by the government.The Samsung company also do a lot of advertisments to promote their products so that the comsumers will know about their products through multimedia such as televesion, radio, bare-assedspaper and internet. scatter 2 Compare the price of Samsung Galaxy Note II with Nokia N9 The price of Samsung Galaxy Note II with 1 year contract is about RM 1899 than will be high the Nokia N9 for RM 699. The price of Samsung Galaxy Note II without contract is about RM 2299 and for Nokia is RM1199. The price gap in the midst of the Samsung Galaxy Note II and Nokia N9 will be RM 1200 with contract and RM 1100 without contract.The reason the price of Samsung Galaxy Note II will high than Nokia N9 is the technical specifications of the phone. The product differentation would be Samsung Galaxy Note II is counting on a entirely different approach across the entire Android ecosystem with diversity notwithstanding for the Nokia N9 is just using the normal windows computer software as the processer. This cause the Samsung Note II became the world best smartphone for now and the customers will be lofty and happy when using the phone. Besides that, the Samsung Galaxy Note II has a Quad-core 1. GHz Cortex-a-9 chip as the processor and with 2GB of RAM as for the Nokia N9 used 1 GHz Cortex a-8 ship as the processor with 1GB of RAM. writ large the Samsung Galaxy Note II will react express than the Nokia N9 because of the interior(a) build-in. The customers now a day would prefer better and faster software even through the price will be higher but they will statifisfy with it. Other than that, will be the advertisement of Samsung Galaxy Note II and Nokia N9. The Samsung Galaxy Note II was released at 30 deluxe 2012 that will be 1 day before Merdeka day. The Samsung Company rabs this prospect to promote their new product by giving discount to displume more customers in the day of Merdeka. They also promote through television, internet, newspaper and as a banner at roadside. With this huge promotion, they are able to profit their sales. As for the Nokia N9 was released at 21 June 2011. At that time the Nokia company do not promote their new product rapidly and on that point are just several people know about the Nokia N9 and also don not notice that it was quite a useful smartphone. Because of the neediness promotion of Nokia Company, they are not able to set the phone at higher price.Furthermore, in this modern world the Samsung Company already achieved a standard brand name compare to Nokia Company because the qualities of the products is better. The Samsung product mechanically will have a greater cost of production than Nokia product. The cost of production of Samsung Galaxy Note II also higher than the Nokia N9. Because Samsung Galaxy Note II is more advance in design, body shape, internal software used and better sound system than Nokia N9. So the cost of production also will be higher. The Samsung Company is willing to fetch and sell a greater quantity of Galaxy Note II because the product price is high.Samsung Company hopes that the brand new Galaxy Note II will be the greatest smartphone for the year so they put effort on it. Conclusion is that Samsung Galaxy Note II is better, faster and performance well than Nokia N9. Samsung company promote their new product but Nokia company do not and with the reason above will be why the price of Samsung Galaxy Note II will be higher than Nokia N9. Part 3 The market structure of Samsung company is oligopoly which turn up by a few symptomatic. The eldest one is a few sellers which control the most of the market. It sells differentianted and high barriers to enter the market for new firms.From the Samsung firms base, on that point are a few advantages and disadvantages of being an oligopoly. The first advantage for the firm is high barriers of entry for new firms. This is because the exclusive financial requirement to start the business which screw prevent the small firm from entering the market. This bear avoid the profit being shared to other new firms. The company also of necessity to spend money on the Research and Development (R&D) to do new products which needs large money. This is to hear that the new entrants no easily if they want to enter the market.Secondly, oligopoly encourages firms to shamble efforts to stick in and produce more advanced product because all the firms are hazardous about winning a more competitive place in the whole market. For Samsung Company, it tries to design the phone that suit for most of the consumers with the latest technology and resources they have. For example, Samsung galaxy note II is a popular phone among the consumers because of the design, the function, and the size of screen which preferred by the consumers. This can increase the profit of the Samsung Company when the sale of phone is increasing.On the other hand, the disavantage from firms viewpoint is high cost spent on adverstiment and Research and Development for the product. This can increase the input cost and the firm will set higher price for the product to cover the cost. The company has to spend money to develop a new product. After developed a new product, the company has to promote the product through television, internet, newspaper and radio. This is to inform the consumers that there is a new product launched by Samsung Company. Furthermore, there are strong competitors like Apple Company, Sony Company and somemore which can compete with Samsung Company.Some of the consumers like to steal iphone and some like to barter for Sony phone. Samsung have to launch new products which can give the cosumcers high satisfaction to maintain the position in the market. If other company able to produce a new phone which make for higher expactation than the consumers expact, the consumers will get the new phone. This can reduce the debaseers to buy the Samsung Companys product. In the consumers viewpoint, the advantages of buying a product under oligopoly market structure is the consumers can easily make price comparison among the few companies.Consumers can compare the phone price between the phone companies such as Samsung, Nokia, Iphone, Sony and somemore. As compariso n done, they will lease the phone with suitable price which equivalent to the quality of the phone. For example, the consumers will signify about the features of the phone and look at the price. When the consumers are the office workers, they will prefer Samsung Galaxy Note II because the screen is heroicger and there is a pen used to write things on the phone which makes the phone act like a note book. The second advantage for the consumer is the consumers can expenrience new phone with different features.Because of strong competitors between these companies, the companies have to design new phone with the features that can attract consumers to buy it. This can make the consumers have many choices of phones which have different features. However, the disadvantage of consumers buying the product under oligopoly market structure is the firm is a price maker which means the companies can determine the product by themselves. This can violate the consumers because as the company is a price maker, the company can set higher price to earn more profit. But this can make the consumers have to pay higher price.Besides, the disadvantage for consumers is the differentiated products. The consumers have to tell apart which one phone is better. Sometimes, it will be confusing when chosing the phone with different brand, different quality and different price. At this time, they have to think deeply before purchasing a phone because one phone is very costly. Part 4 In conclusion, the assignment is very useful to us. we run into out that Samsung Company is operated under oligopoly market structure. Byung-Chull Lee has set up the Samsung Company with small business and takes over by Kun-Hee Lee subsequently Byung-Chull Lee has passed away.The business start to expand globally at the end of 20th century. This can show that Samsung Company is slowly developed and require a large financial requirement. Under Samsung Company, it sell different types of products such as refr igerator, washing machine, air conditioner, vacuum cleaner and others. But in this assignment, we only focus on the Samsung mobile phone. In mobile phone market, there are only a few sellers such as Samsung, HTC, Apple, Nokia and Sony who control most of the market. Samsung Company is selling differentiated products which mean the phones have different in term of price, features, design, and quality.This can let consumers have different choices of chosing a phone. Samsung Company is a price maker which means the company can determine the price of the phones by themselves. Under oligopoly market structure, there is high barriers to entry for new entrants because the start-up cost requires large money to set up the company. Samsung Company also do a lot of advertisment when a new phone is launched through television, radio, internet, newspaper and the banners a great the road. In my comment Based on the research done on this assignment, we find out that the imagination of oligopoly can apply on he realistic life. The characteristic of a firm under oligopoly is shown as above and is applied in real life. Besides, we have come out an assumption about the price changes and the demand. If the price of the product increases, the quantity demanded for the product would decrease. Using the logical sentiment of a consumer, people would definitely buy more of a accepted product if the prices were lower. Besides that, according to the law of diminishing marginal utility, buyers would receive less satisfaction when they buy more units of a product.Hence, consumers would only buy if the prices were lowered. Another reason is because when the price increases, the buying power of consumers would decrease as they are unable to buy as many at higher prices as at lower prices. This is basically known as the income effect of a price change. Besides that, if the price of the product increases, consumers could choose and buy other substitutes available in the market. Hence, the quantity demanded would also fall. This is known as the substitution effect. As for the supply, if the price of the product increases, the greater the quantity supplied.This is because the higher prices are an incentive for the producers to produce more of a good in the form of profits. My empirical findings in this research does not fulfilled my expectations regarding economics. This is becauset the concept of price decrease and demand will increase will not very appliable in real life because there are many factors to influence the decision of consumers to buy a new phone which are brand, quality, the features, the income of the buyers, and the promotion such as free gifts and free vouchers.Better quality of phone even though with higher price, the demand of the phone hitherto increase. Phone with many features will cost higher price. If we intend to establish a company, we will chose to enter oligopoly market. This is because the market is only a few sellers but many buyers. Wi th the characteristic of a few sellers and many buyers, we can control most of the market and earn profit in the long run. Our company also sells differentiated products like phones which can give consumers a lot of choices to choose the phone which suit them.Our company also needs to advertise our products to stimulate the awareness of the consumers through television, radio, internet, newspaper and banners along the road. Even though oligopoly market structure has the characteristic of high barriers to entry for new entrants, we can start from a small company and slowly bring about a big company like Samsung Company or we can team with other people to set up one big company and divide the profit equally.Reference Oligopoly. (n.d.). InWikipedia, the free encyclopedia. Retrieved borderland12, 2013, from http//en.wikipedia.org/wiki/Oligopoly intimately SAMSUNG SAMSUNG. (n.d.).Samsung US TVs Tablets Smartphones Cameras Laptops Refrigerators. Retrieved from http//www.samsung.c om/us/aboutsamsung/Advantages and Disadvantages of Oligopoly. (n.d.).Buzzle. Retrieved from http//www.buzzle.com/articles/advantages-and-disadvantages-of-oligopoly.htmlHistory Of Samsung. (n.d.).Samsung Mobile Home. Retrieved from http//www.samsung-mobiles.net/history-of-samsung.htmlHome Page. (n.d.).University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill. Retrieved from http//www.unc.edu/depts/econ/byrns_web/Economicae/oligopoly.htmlMicroeconomics The Change in Market Structure in the Mobile Phone Market. (n.d.).Microeconomics. Retrieved from http//tbs2015microeconomics.blogspot.com/2012/10/the-chang-in-market-structure-in-mobile.htmlOligopoly. (n.d.). economics Online Home. Retrieved from http//www.economicsonline.co.uk/Business_economics/Oligopoly.html Samsung Galaxy Note 2 appraise Gadget Review. (n.d.).Gadget Review Your lifestyle gadget siteGadget Review Your lifestyle gadget site. Retrieved from http//www.gadgetreview.com/2012/12/sams ung-galaxy-note-2-review.htmlSamsung Galaxy Note II N7100 Full phone specifications. (n.d.).GSMArena.com GSM phone reviews, news, opinions, votes, manuals and more Retrieved from http//www.gsmarena.com/samsung_galaxy_note_ii_n7100-4854.phpSamsung galax Note2- Samsung Mobile. (n.d.).Samsung US TVs Tablets Smartphones Cameras Laptops Refrigerators. Retrieved from http//www.samsung.com/global/microsite/galaxynote/note2/index.html?type=findSamsung. (n.d.). InWikipedia, the free encyclopedia. RetrievedMarch12, 2013, from http//en.wikipedia.org/wiki/SamsungAppendices-The items inside the box after bought Samsung Galaxy Note II