B2B vs. B2C Marketing Differences Essay example -- Marketing Business

B2B vs. B2C Marketing DifferencesOnce a conclusion is do to develop a business, whom the client go out be is the next decision to be made. Whom will the company target as a guest? Will it be a business? Or will it be a consumer? Business-to-business (B2B) merchandise has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences in the midst of the two types of e-commerce business transactions.Traditional marketing in the business-to-business environment requires very incompatible strategies from those campaigns directed towards the consumer market. (ExtraVision, n.d., p. 1) Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1) Routes of marketing in business at once include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is unlike when marketing to a business versus a consumer. Debbie Wei l (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways areDistance from frank to salePermissionCopyrighting ChallengeListsB2B the more interesting option (p.1)When discussing the thought of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the opposite hand, an e-mail campaign for a busin...