Burton Snowboards Essay

In what right smarts does Burton Snowboards create utility program for its variant types of customers? Burton create utility for great deal who would like to enjoy a different type of act in the snowing environment Form utility Burton took the idea of building the snowboard from snurfer which rehearse to be received as a toy modify its plan to create a snowboard that preempt be perceived as a winter sport activity. Time utility Burtons snowboards products are easy for people who enjoy snowboarding during the winter and snowing season which are suitable for snowboarding in ski mountains. Place utility Burton made alliance with ski resorts to depart he snowboarding activity in ski mountains when the customers want to try different kind of winter sport. Ownership utility Burton snowboard sells snowboard for the customers who like snowboarding activity close to the world through a network of 3000 dealers sells the product. How can event merchandising help Burton expand the customer base for its products?Burton conducts event trade to allow people to try out the products for free this will give the people to have an actual experience of the product and the activity that stays in the peoples memory, also the old customers can be invited and can give testimonies for the people more or less the product this is a good way to deliver the message active the product and increase the awareness as well. Burton runs about 400 demos around the word, these demos can maximize the audience elaborateness and interaction, so people remember and recall the product later at the time of buying.Suggest additional ways Burton snowboards marketers can use the meshwork to more effectively build relationships and market their products? Burton snowboard can use the telecommunicate newsletters to communicate with the existent customer and interested customers as well. It helps to provide an modify about the familiaritys events and new products introduced. Customers wil l be unploughed modifyd about the company occasionally about the latest news, announcements or promotions. intercommunicate is a great tool to provide two ways communications with the customers and people that contribution similar interests Burton can recruit bloggers to write blogs about the events and products or any articles about the industry, and let the people response to them and share their ideas and inquiries. Burtons can join famous social network such as Facebook and twitter and allow many fans to join them this will enable burtons to update their fans about the event, offers, products, services and discuss related matters between fans.Relationship marketing is key to Burtons success. Suggest two or three step that the firm should be consider taking during the next five old age to further enhance its relationships with the consumers and ski resorts? Burtons should take advantage of the best engineering science to easily keep track of business partners and customers preferences this will help to severalise key sales processes and provide ideas about the marketing plans for the existent customers and partners.Burtons should sit down in its employees, training them to develop their interpersonal skills to deal with practical expand of customers and their ability to handle complains and problems in order to exceed customer expectations about the services quality presented. Burtons can provide some sort of verity program for the existent customers to reward and motivate them to deal more with the company this will enhance their relationship with the company and retain them at a lower cost of marketing.