Life cycle marketing

The family animation pedal represents a method via which the market for real goods and services is segmented according to the period in the family life that the particular consumer has reached. This trade method takes into consideration the family configuration begin with young, single persons with no children all the direction up through marriage, child rearing, and solitude coiffures. The variables involved in each re-create of the model include age, marital status, income, meshing (c beer), and the existence of children (Fritzsche, 1981). oneness compass point in this model is the bachelor stage, which describes persons who no eternal live with p bents but who have not married or become p bents. They usually have a high take of discretionary income despite the fact that their incomes write down than average. Because of the fewer financial burdens (mortgages, children, etc.) and their commitment to recreation, such persons argon usually interested in grease ones p almsing clothing, travel, and basic household piece of furniture or equipment.One cartridge holder that could be used as a market tool is People, and TLCs What non to Wear represents a television set course of instruction that would be suitable to this radical. Both would be effective as they cater to work and to the entertainment interests of that group.Another marketing group according to this model is the Full nestle One (Fritzsche, 1981). The Full Nest One stage finds new pargonnts with their youngest child organism under the age of six. The p atomic number 18nts at this stage have low discretionary incomes because the demands of the children are placed at the highest priority (1981). These persons are therefore likely only to buy necessities, such as cereals, diapers, and childrens clothing. A television show and magazine that are likely marketing tools for this demographic are (respectively) FOXs Are You Smarter Than a Fifth Grader and Disneys Family Fun magazine. Paren ts are likely to watch or translate them with their children.The Full Nest Three stage describes older parents with high school or college age children. These persons have a break away financial position, with wives likely to be at work and more discretionary income (Fritzsche, 1981). much(prenominal) a household is likely to be interested in acquire holidays, proficient furniture, and sophisticated appliances. A good magazine for marketing to such a demographic is Travel and Leisure, as such persons are likely to have the money and date to take vacations. A good television channel for marketing to them is HGTV, as this features tastily decorated homes that may give them ideas for buying furniture and appliances. ReferenceFritzsche, D. J. (1981). An analysis of nothing consumption patterns by stage of family life cycle. Journal of Marketing Research, 18, pp.227-32.