Marketing, Ethics and Teenagers

I do intend that advertise handsts mystifyed at teenagers be effective, merely they are not perpetually ethical. Studies show that the popularized look of the models in advertisement can become to depression, trunk dysmorphic disorders, ad former(a) body image issues and eat disorders. Thus, although effective, advertisements for clothing aimed at teenagers are unethical and unhealthy.\nThere welcome been heterogeneous studies conducted that asseverate the use up being that advertising causes various psychological anomalies that can be detrimental both mentally and physically. Such studies have been produce in the APA Journal (American psychological Association) that have linked, with a constructive correlation, advertisements that lead to Body Dysmorphic Disorder, and separate such(prenominal) Generalized apprehension Disorders(GAD). Eric Stice and Heather Shaw (1994) conducted one such study whose primary aim was to assess the exposure to the thin-ideal stereotype. afterward the 157 female participants finished the questionnaire, the researchers rear that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. other of these is a study conducted by Galioto et al. (2013) where the effects of appearance-based comparings to muscular and small idealized male bodies and the persona of internalization and social comparison to change in body dissatisfaction were examined. Their results indicated that both images increased tangible dissatisfaction, and no significant differences in the change of dissatisfaction between the ii images. Finally, Cramblitt and Pritchard (2013) conducted another study; their findings were foursome, (a) the much time men and women report watching television, the higher their inform drive for muscularity (b) total hours of regard sports- tie in, image-focused, and entertainment television related to increased drive for muscularity in women (c) drive for muscularit y in men related to watching image-focu...