DaimlerChrysler marketing environment and how it markets the Smart car

1.EXECUTIVE SUMMARY This report was set up to try the big and micro-environment of railroad car manufacturer DaimlerChrysler, present a get up analyses and analyse how the political party commercializeplaces its Smart city coup detaté brand. It was found that by and by the commix of German Daimler-Benz AG and American Chrysler , DaimlerChrysler is currently progeny trinity automaker in the world. It has a reputation of blue bore and performance. Competitors with a bigger market manage ar superior general motors and Ford motors and with less- Honda and Toyota. DaimlerChrysler is a leader in technological innovations and has an fine distri furtherion network. DaimlerChryslers strategic objectives are international presence, brand motley and technology leadership. The conjunction cooperates with Mitsubishi Motors and Hyundai to take up a higher(prenominal) parcel in the Asian market. DaimlerChrysler is extremely involved in socially and environmentally responsi ble activities to stick out to the brand image and positioning. DaimlerChrysler has responded to the festering number of female consumers, and the consume for small cars in urban areas, by introducing the smart car. It is marketed as a small, but high quality and performance midland city car with utmost safety. DaimlerChrysler has built relationships with its suppliers and has created a global supply network to centralize costs and time. The organisation has a low market share in Asia and has experienced difficulties when integrate the German and American cultures in unrivalled, which resulted in losses after the merge. Currently, DaimlerChrysler is improving financially and gaining market share.

Cost decrease and higher efficiency are the nominate success factors DaimlerChrysler should focus on. The company should make more try and invest in the festering Asian high electromotive force market. DaimlerChrysler should also target not only high income-males, but also high-income females as the number of cars, owned by women is promptly increasing. DaimlerChrysler must strive to discover fully satisfied customers, such testify is supposed to analyse various sources of information including trade, academic and origin articles, news, reports and etc. address based on one earmark and several weathervane sites is really weak and no one should take it as an example! If you want to get a full essay, crop it on our website: OrderCustomPaper.com

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