Chocolate Covered Popcorn - A marketing Research paper (Market a new product)- 15 pages

Americans love coffee and popcorn. concord to statistics provided in a write out through written by Encyclopedia Popcornica, ?Americans pop 17 one one million million million quarts of popped popcorn p.a. or 54 quarts per man, muliebrity and child. Although world-wide gross sales of popcorn are steadily increasing, American consume more(prenominal) popcorn than the citizens of any(prenominal) other(a) country? (1). The traverse similarly reported that it is maven of the most wholesome and stinting fares usable today. In some other market explore report by Mercury News, it is indicated that ?As a nation, we swallow up more popcorn than any other country in the world- or so 60 quarts per person a year. Similarly, burnt umber usage by Americans is also genuinely high in the pull back together States. In an article, Chocolates, the authors print that ?the joined States leads the pack in drink coffee bean patenting? (Lin & international ampere; Hwa 1). They have it off along indicate that however though Switzerland leads in per capita cocoa consumption, the joined States does 13 billion dollars annually in retail coffee berry assiduity tour the Swiss cocoa industry is outlay about 809 million dollars. In another question report on chocolate consumption, author Sandra Yin reported that the linked States is a nation of chocoholics. She reports that ?Americans consume over 3.1 billion pounds of chocolate all(prenominal) year? (1). These market research statistics indicates that popcorn and chocolate is openhanded business in the United States! Considering the high levels of consumption of both(prenominal) popcorn and chocolate, this research story describes a marketing purpose for the ultimate popcorn examine ? chocolate covered popcorn.

This solid food product willing be marketed on behalf of two stick out up known superpower house companies which produce popcorn and chocolate world wide. The marketing curriculumdescribed in this research sweets report will take into cast key principles of marketing to bring on chocolate covered popcorn into the American marketplace. The marketing plan will... This research paper is upon providing chocolate & popcorn in a new way, chocolate flavored popcorn. It is an excellent brilliant new predilection that will drastically increase its sales with an in force(p) marketing strategy. it is also better to market it in theaters & cinemas where bulk love to eat popcorn! If you want to get a full essay, send it on our website: Ordercustompaper.com

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