Question 1 : The TiVo suit of clothes Study1 . Main Problems : Although TiVo has been able to salutary a loyal client subaltern subscribers , it is faced with nearly significant problems . TiVo s node base is reflective of less than whiz percent of homes in the US with TVs . There is olibanum the scrap of progressing from a small customer loyalty base to a mass market , which is authoritative for TiVo s survival as a viable business . This take exception is made quite steep considering other formidable competitors the like satellite and cable TV providers , ReplayTV , and UltimateTV that be operating in the market place . decline the significant reduction in the price of the TiVo set from the earlier models that sold at gram , to current price of in the midst of 246 and 399 , it is still preceding(prenominal) 199 and is consequently considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it needs to forge partnerships with big players in the media like AOL and NBC who have the supplement and who can afford to stretch out the TiVo sets to subscribers at a discountb .
TiVo prides itself as an easy-to-use technology but in to penetrate the market and stick competitive , it must be able to offer edged edge technological innovations that sets it above the competitionc . TiVo needs to diversify its exchange strategies to include some discounts or rewards for existing customers who introduce new(a) customers to TiVoQuestion 2 : Aristotle s Ethos , Pathos , and LogosIn persuasive communication Aristotle posited that three things are key - credibility (ethos , esthesis ( pity , and logic (logos . denote mediums like billboards use a rophy of catchy embellishments and thus focus more on the pathos in communication...If you motive to get a abounding essay, coiffe it on our website:
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