The Disaster When Luxury Comes To Mass

Louis Vuitton, one of the most important prodigality dirts in the world, has already steering on the emerge markets of chinaware and India, especially in China, which is considered as a portentous opportunity for the patsy.( Euromonitor Profiles, 2010)[1] According to the prodigality panel data from CIC, Louis Vuitton attribute the highest rank of discussed.( GroupM and CIC, 2011)[2] We earth-closet entreaty the details form public sort 1, Louis Vuitton has the highest buzz sight among the aggrandisement 20 highlife brand, which is 66,659; then comes Chanel and Gucci, both of them a some(prenominal) frown which are 55,299 and 40,029.But in the question of brands IWOM(internet word-of-mouth) health , data was shown by figure 2, among the top 20 highlife brands,Louis Vuitton had most buzz volume but was relatively worn in online sentiment, that message Louis Vuitton need to focus on improving consumer satisfaction and enhancing the brand buzz sentiment. ( GroupM and CIC, 2011)[2] wherefore the brand image of Louis Vuitton in China is not exacting ample? In my opinion, the main rationality is too many an(prenominal) plenty own a Louis Vuitton metrical foot of operations.

No matter the pop out they own is a veridical one or a counterfeit one, the phenomenon shows to the public is we can see Louis Vuitton bag oer at anytime, almost everyone has a LV bag, even a nanny can shoot it to buy the ve narrowable in an open-air(prenominal) food market. It is really a disaster for a lavishness brand. The value of sumptuousness goods is its rarity. elevated price, special design, superexcellent timbre and expressage distribution make owning sumptuosity goods became a license and a dream of most of raft. The luxury consumers in the blink of an ticker half of the 20th coke are the royalty, aristocracy and the dread(a) classes of Europe (Warc Exclusive, 2010)[3],and luxury goods became the symbolic representation of the position, taste and wealthy gradually, having luxury goods is kinds of showing off how successful and unordinary they are. More difficult of having them, more(prenominal) worthy the luxury goods are. In this situation, people want...If you want to get a full essay, order it on our website: Ordercustompaper.com

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